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::::::::: Its My LifE :::::::::

this blog is about what i think and feel...the absurdities and the not so common-sense...it all comes directly from the heart




My love for COFFEE


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Tonight i have this strong desire to have a cup of hot Coffee, but unfortunately their is no way i can get it at this hour of the night.So i planned to quench my thirst by looking at some pictures on the net and feel the aroma of a hot cup of coffee near me.........when i chanced upon this information.............TATA's sell Coffee also, other than Barista.........


The coffee market in India
The most popular kind of coffee consumed in this country is a mixture of chicory and coffee, and the biggest-selling brand is Deluxe Green Label (DGL). It contains chicory in the same percentage as DGL.

Coffee bars have, to some extent, increased the consumption of the beverage in India, with the youth segment taking to these bars in a big way. Today Tata Coffee is the sole supplier of coffee blends to Barista. Markets in South India lean towards the filter option, while instant is preferred in other markets. The chicory-to-coffee percentage is unique to different markets, so the composition depends on the region it is selling in.

Challenges of the instant-coffee market
Tata Coffee is the second largest exporter of instant coffee from India (after Nestle); the instant-coffee division contributes 50 per cent to theturnover. This business is growing rapidly and the thrust is on the exports through value additions. The two Tata brands for international markets — Mysore Gold and International Tata Café — are doing extremely well in Russia and its neighbouring countries. Tata’s exported about 4 million kg of instant coffee last year and this accounted for about 60-70 per cent of the overall exports.

Tata Coffee has two brands in the Indian segment: Tata Café, which is a pure instant coffee, and Tata Kapi, which has a chicory mix. Besides retail, these brands are doing very well in the institutional sales market.

The vending-machine culture
There has been significant progress in the vending-machine business. Tata Coffee’s jiffy-vending machines, which were first rolled out in 1996, have sold fast. They have a strong presence in southern, eastern and western India, with some 4,000 machines in the market and a growth rate of 80-100 per cent per annum. These machines, which are targeted at offices, railway stations and airports, are playing a major role in the company’s volume game.

The company’s retail chain
Tata Coffee’s Coorg Coffee Works, a chain of 32 franchisee outlets in Tamil Nadu, Andhra Pradesh and Karnataka, retail fresh roast and ground coffee. Roasted coffee beans of different varieties are displayed and consumers are given the choice to make their own blends.



About Me

  • I'm Nidhi
  • From India
  • throughout i have realised that i usually have a different(lateral) opinion about things, this is i guess what makes me who I am....i love my family and my close group of friends and try to spend as much time with them as i can....i cant hold any grudges against anyone and the word anger comes last in my dictionary....i aspire to do something different in my life....though i have not yet figured it out too well...
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